THE S.O.A.S. STORY

Originally named Sports of all Sorts, S.O.A.S. Apparel & Design's journey began as a family business founded by John and Joan Launer in 1984. Initially, it was a full-service sporting goods store run by John, his son Jim, and daughter Brenda. Over time, the focus shifted towards screen printing and apparel decorating. Brenda skillfully managed the business until 2024, marking four decades of success.​

After an extensive search, Brenda Lehan and her family are proudly passing the reins of S.O.A.S. Apparel & Design to the Erickson Family.  The Erickson Family, led by Ashley Erickson, is excited to continue the legacy.  Ashley's extensive retail experience and local ties make her the perfect fit to carry forward the traditions of S.O.A.S. Apparel & Design while writing a new chapter in its story.